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 ## Philosophy
 
-uBlock₀ is not an *ad blocker*; it's a general-purpose blocker. uBlock₀ blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock₀ [extends](https://github.com/gorhill/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
+uBlock Origin (or uBlock₀) is not an *ad blocker*; it's a general-purpose blocker. uBlock₀ blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock₀ [extends](https://github.com/gorhill/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
 
 That said, it's important to note that using a blocker is **NOT** [theft](https://twitter.com/LeaVerou/status/518154828166725632). Don't fall for this creepy idea. The _ultimate_ logical consequence of `blocking = theft` is the criminalisation of the inalienable right to privacy.