diff --git a/platform/chromium/manifest.json b/platform/chromium/manifest.json
index 6c451fc24..6d535eb37 100644
--- a/platform/chromium/manifest.json
+++ b/platform/chromium/manifest.json
@@ -2,7 +2,7 @@
     "manifest_version": 2,
 
     "name": "uBlock Origin",
-    "version": "1.9.17.100",
+    "version": "1.10.0",
 
     "default_locale": "en",
     "description": "__MSG_extShortDesc__",