diff --git a/assets/checksums.txt b/assets/checksums.txt
index 93bc662a3..4cdb5688c 100644
--- a/assets/checksums.txt
+++ b/assets/checksums.txt
@@ -1,11 +1,11 @@
 6d87871552a4bc4978b1769e9a00d497 assets/ublock/unbreak.txt
 62111a29f0a5cb361ba8dbae92054adb assets/ublock/redirect-resources.txt
-6c077d6d5b39e8a5a407966ad62c9c32 assets/ublock/privacy.txt
+50d9d18cbfdf16bf6acf04e4709744d1 assets/ublock/privacy.txt
 14365aa342714d080fc656e214e12ee6 assets/ublock/filters.txt
 146704ad1c0393e342afdb416762c183 assets/ublock/badware.txt
 5baa90e2da7cd6a73edff2010557ee57 assets/ublock/redirect.txt
-890e6b30c6a4cfd2ac5aa1bbe36d30fe assets/ublock/experimental.txt
-40acd039d46d8e9dea7f63fd257d93bd assets/ublock/resources.txt
+f9bb491dbba453752199e8378ee152bb assets/ublock/experimental.txt
+78719af60a1519989462fd360a1946cb assets/ublock/resources.txt
 9426bdf06d69f8d7493306ed135f6819 assets/ublock/filter-lists.json
 50573388b525ede1a920cd4b4ee7fbf0 assets/thirdparties/easylist-downloads.adblockplus.org/easyprivacy.txt
 61cc16cf02e034370f0f47bc17c46551 assets/thirdparties/easylist-downloads.adblockplus.org/easylist.txt
diff --git a/assets/ublock/experimental.txt b/assets/ublock/experimental.txt
index 5361d79ad..c62619df2 100644
--- a/assets/ublock/experimental.txt
+++ b/assets/ublock/experimental.txt
@@ -16,7 +16,7 @@
 # The goal is to be able to block `www.google-analytics.com` while preventing
 # web page breakage.
 # Replacement for `www.google-analytics.com/ga.js`
-||www.google-analytics.com/ga.js$script,redirect=www.google-analytics.com/ga.js,important
+||google-analytics.com/ga.js$script,redirect=google-analytics.com/ga.js,important
 
 # Replacement for `www.google-analytics.com/analytics.js`
-||www.google-analytics.com/analytics.js$script,redirect=www.google-analytics.com/analytics.js,important
+||google-analytics.com/analytics.js$script,redirect=google-analytics.com/analytics.js,important
diff --git a/assets/ublock/privacy.txt b/assets/ublock/privacy.txt
index 2a59b7c89..4f0d0dcb0 100644
--- a/assets/ublock/privacy.txt
+++ b/assets/ublock/privacy.txt
@@ -43,3 +43,6 @@
 # - Whether a blocker is used
 # - Screen size/browser viewport size
 ||adblockanalytics.com^$third-party
+
+# Redirect to neutered Google Analytics 
+||google-analytics.com/analytics.js$script,redirect=google-analytics.com/analytics.js
diff --git a/assets/ublock/resources.txt b/assets/ublock/resources.txt
index b5982c895..1f38eb3f7 100644
--- a/assets/ublock/resources.txt
+++ b/assets/ublock/resources.txt
@@ -110,7 +110,7 @@ antiAdBlock.js application/javascript
 # Test cases (need way more):
 # - https://github.com/chrisaljoudi/uBlock/issues/119
 
-www.google-analytics.com/ga.js application/javascript
+google-analytics.com/ga.js application/javascript
 (function() {
     var noopfn = function() {
         ;
@@ -179,7 +179,7 @@ www.google-analytics.com/ga.js application/javascript
     window._gaq = gaq.qf = gaq;
 })();
 
-www.google-analytics.com/analytics.js application/javascript
+google-analytics.com/analytics.js application/javascript
 (function() {
     // https://developers.google.com/analytics/devguides/collection/analyticsjs/
     var noopfn = function() {