diff --git a/apple/OmnivoreKit/Sources/Utils/NormalizeURL.swift b/apple/OmnivoreKit/Sources/Utils/NormalizeURL.swift
index 3d31dbe52..ea417ad68 100644
--- a/apple/OmnivoreKit/Sources/Utils/NormalizeURL.swift
+++ b/apple/OmnivoreKit/Sources/Utils/NormalizeURL.swift
@@ -26,9 +26,13 @@ public func normalizeURL(_ dirtyURL: String) -> String {
     }
 
     urlObject.queryItems = urlObject.queryItems?.filter { item in
-      item.name.starts(with: "utm_")
+      !item.name.starts(with: "utm_")
     }
 
+    urlObject.queryItems = urlObject.queryItems?.sorted(by: { first, second in
+      first.name <= second.name
+    })
+
     if /* options.removeTrailingSlash */ true {
       urlObject.path = urlObject.path.replacingRegex(pattern: "/$", replaceWith: "")
     }
diff --git a/apple/OmnivoreKit/Tests/UtilsTests/UtilsTests.swift b/apple/OmnivoreKit/Tests/UtilsTests/UtilsTests.swift
index 2fd256f9f..8439564aa 100644
--- a/apple/OmnivoreKit/Tests/UtilsTests/UtilsTests.swift
+++ b/apple/OmnivoreKit/Tests/UtilsTests/UtilsTests.swift
@@ -9,7 +9,20 @@ final class UtilsTests: XCTestCase {
     XCTAssertEqual("Hello", "Hello")
   }
 
+  func testNormalizeUrl() {
+    // trailing slash removed
+    XCTAssertEqual(normalizeURL("https://omnivore.app/"), "https://omnivore.app")
+
+    // utm_ removed
+    XCTAssertEqual(normalizeURL("https://omnivore.app/?aa=a&bb=b&utm_track=track&cc=c"), "https://omnivore.app?aa=a&bb=b&cc=c")
+
+    // query params sorted
+    XCTAssertEqual(normalizeURL("https://omnivore.app/?aa=a&cc=c&bb=b"), "https://omnivore.app?aa=a&bb=b&cc=c")
+    XCTAssertEqual(normalizeURL("https://omnivore.app/?cc=c&bb=b&aa=a"), "https://omnivore.app?aa=a&bb=b&cc=c")
+  }
+
   static var allTests = [
-    ("testExample", testExample)
+    ("testExample", testExample),
+    ("testNormalizeUrl", testNormalizeUrl)
   ]
 }