diff --git a/packages/api/src/resolvers/recommendations/index.ts b/packages/api/src/resolvers/recommendations/index.ts
index 2f2e617b7..4b97cd652 100644
--- a/packages/api/src/resolvers/recommendations/index.ts
+++ b/packages/api/src/resolvers/recommendations/index.ts
@@ -39,6 +39,8 @@ import { getPageByParam } from '../../elastic/pages'
 import { enqueueRecommendation } from '../../utils/createTask'
 import { env } from '../../env'
 import { createLabel } from '../../services/labels'
+import { createRule } from '../../services/rules'
+import { RuleActionType } from '../../entity/rule'
 
 export const createGroupResolver = authorized<
   CreateGroupSuccess,
@@ -73,7 +75,23 @@ export const createGroupResolver = authorized<
     })
 
     // create a new label for the group
-    await createLabel(userData, { name: input.name })
+    const label = await createLabel(userData, { name: input.name })
+
+    // create a rule to add the label to all pages in the group
+    await createRule(userData, {
+      name: input.name,
+      actions: [
+        {
+          type: RuleActionType.AddLabel,
+          params: [label.id],
+        },
+        {
+          type: RuleActionType.SendNotification,
+          params: [input.name],
+        },
+      ],
+      filter: `recommendedBy:${group.name}`,
+    })
 
     const inviteUrl = getInviteUrl(invite)
     const user = userDataToUser(userData)
@@ -267,6 +285,25 @@ export const joinGroupResolver = authorized<
 
     const group = await joinGroup(user, inviteCode)
 
+    // create a new label for the group
+    const label = await createLabel(user, { name: group.name })
+
+    // create a rule to add the label to all pages in the group
+    await createRule(user, {
+      name: group.name,
+      actions: [
+        {
+          type: RuleActionType.AddLabel,
+          params: [label.id],
+        },
+        {
+          type: RuleActionType.SendNotification,
+          params: [group.name],
+        },
+      ],
+      filter: `recommendedBy:${group.name}`,
+    })
+
     return {
       group,
     }
diff --git a/packages/api/src/services/rules.ts b/packages/api/src/services/rules.ts
new file mode 100644
index 000000000..b87bd6396
--- /dev/null
+++ b/packages/api/src/services/rules.ts
@@ -0,0 +1,28 @@
+import { User } from '../entity/user'
+import { Rule, RuleAction } from '../entity/rule'
+import { getRepository } from '../entity/utils'
+import { ILike } from 'typeorm'
+
+export const createRule = async (
+  user: User,
+  rule: {
+    name: string
+    description?: string
+    actions: RuleAction[]
+    filter: string
+  }
+): Promise<Rule> => {
+  const existingRule = await getRepository(Rule).findOneBy({
+    user: { id: user.id },
+    name: ILike(rule.name),
+  })
+
+  if (existingRule) {
+    return existingRule
+  }
+
+  return getRepository(Rule).save({
+    ...rule,
+    user: { id: user.id },
+  })
+}