diff --git a/packages/api/src/elastic/pages.ts b/packages/api/src/elastic/pages.ts
index 60bb5da89..d6307007d 100644
--- a/packages/api/src/elastic/pages.ts
+++ b/packages/api/src/elastic/pages.ts
@@ -15,6 +15,7 @@ import {
   InFilter,
   LabelFilter,
   LabelFilterType,
+  NoFilter,
   ReadFilter,
   SortBy,
   SortOrder,
@@ -114,16 +115,15 @@ const appendExcludeLabelFilter = (
   body: SearchBody,
   filters: LabelFilter[]
 ): void => {
+  const labels = filters.map((filter) => filter.labels).flat()
   body.query.bool.must_not.push({
     nested: {
       path: 'labels',
-      query: filters.map((filter) => {
-        return {
-          terms: {
-            'labels.name': filter.labels,
-          },
-        }
-      }),
+      query: {
+        terms: {
+          'labels.name': labels,
+        },
+      },
     },
   })
 }
@@ -209,6 +209,21 @@ const appendRecommendedBy = (body: SearchBody, recommendedBy: string): void => {
   })
 }
 
+const appendNoFilters = (body: SearchBody, noFilters: NoFilter[]): void => {
+  noFilters.forEach((filter) => {
+    body.query.bool.must_not.push({
+      nested: {
+        path: filter.field,
+        query: {
+          exists: {
+            field: filter.field,
+          },
+        },
+      },
+    })
+  })
+}
+
 export const createPage = async (
   page: Page,
   ctx: PageContext
@@ -390,6 +405,7 @@ export const searchPages = async (
       matchFilters,
       ids,
       includeContent,
+      noFilters,
     } = args
     // default order is descending
     const sortOrder = sort?.order || SortOrder.DESCENDING
@@ -485,6 +501,10 @@ export const searchPages = async (
       })
     }
 
+    if (noFilters) {
+      appendNoFilters(body, noFilters)
+    }
+
     console.log('searching pages in elastic', JSON.stringify(body))
 
     const response = await client.search<SearchResponse<Page>, SearchBody>({
diff --git a/packages/api/src/elastic/types.ts b/packages/api/src/elastic/types.ts
index 717ace7ce..39cdadba2 100644
--- a/packages/api/src/elastic/types.ts
+++ b/packages/api/src/elastic/types.ts
@@ -7,6 +7,7 @@ import {
   HasFilter,
   InFilter,
   LabelFilter,
+  NoFilter,
   ReadFilter,
   SortParams,
 } from '../utils/search'
@@ -103,7 +104,17 @@ export interface SearchBody {
                 terms: {
                   'labels.name': string[]
                 }
-              }[]
+              }
+            }
+          }
+        | {
+            nested: {
+              path: string
+              query: {
+                exists: {
+                  field: string
+                }
+              }
             }
           }
       )[]
@@ -317,4 +328,5 @@ export interface PageSearchArgs {
   ids?: string[]
   recommendedBy?: string
   includeContent?: boolean
+  noFilters?: NoFilter[]
 }
diff --git a/packages/api/src/utils/search.ts b/packages/api/src/utils/search.ts
index 05c2cc3fe..b98ff016c 100644
--- a/packages/api/src/utils/search.ts
+++ b/packages/api/src/utils/search.ts
@@ -36,6 +36,7 @@ export interface SearchFilter {
   matchFilters: FieldFilter[]
   ids: string[]
   recommendedBy?: string
+  noFilters: NoFilter[]
 }
 
 export enum LabelFilterType {
@@ -83,6 +84,10 @@ export interface FieldFilter {
   value: string
 }
 
+export interface NoFilter {
+  field: string
+}
+
 const parseRecommendedBy = (str?: string): string | undefined => {
   if (str === undefined) {
     return undefined
@@ -263,6 +268,22 @@ const parseIds = (field: string, str?: string): string[] | undefined => {
   return str.split(',')
 }
 
+const parseNoFilter = (str?: string): NoFilter | undefined => {
+  if (str === undefined) {
+    return undefined
+  }
+
+  const strLower = str.toLowerCase()
+  const accepted = ['highlight', 'label']
+  if (accepted.includes(strLower)) {
+    return {
+      field: `${strLower}s`,
+    }
+  }
+
+  return undefined
+}
+
 export const parseSearchQuery = (query: string | undefined): SearchFilter => {
   const searchQuery = query ? query.replace(/\W\s":/g, '') : undefined
   const result: SearchFilter = {
@@ -275,6 +296,7 @@ export const parseSearchQuery = (query: string | undefined): SearchFilter => {
     termFilters: [],
     matchFilters: [],
     ids: [],
+    noFilters: [],
   }
 
   if (!searchQuery) {
@@ -288,6 +310,7 @@ export const parseSearchQuery = (query: string | undefined): SearchFilter => {
       termFilters: [],
       matchFilters: [],
       ids: [],
+      noFilters: [],
     }
   }
 
@@ -310,6 +333,7 @@ export const parseSearchQuery = (query: string | undefined): SearchFilter => {
       'updated',
       'includes',
       'recommendedBy',
+      'no',
     ],
     tokenize: true,
   })
@@ -395,6 +419,11 @@ export const parseSearchQuery = (query: string | undefined): SearchFilter => {
           result.recommendedBy = parseRecommendedBy(keyword.value)
           break
         }
+        case 'no': {
+          const noFilter = parseNoFilter(keyword.value)
+          noFilter && result.noFilters.push(noFilter)
+          break
+        }
       }
     }
   }
diff --git a/packages/api/test/resolvers/article.test.ts b/packages/api/test/resolvers/article.test.ts
index 77fd10fad..a7c3caff2 100644
--- a/packages/api/test/resolvers/article.test.ts
+++ b/packages/api/test/resolvers/article.test.ts
@@ -810,7 +810,7 @@ describe('Article API', () => {
           userId: user.id,
           pageType: PageType.Article,
           title: 'test title',
-          content: '<p>search page</p>',
+          content: '<p>test search api</p>',
           slug: 'test slug',
           createdAt: new Date(),
           updatedAt: new Date(),
@@ -849,7 +849,7 @@ describe('Article API', () => {
 
     context('when we search for a keyword', () => {
       before(() => {
-        keyword = 'search'
+        keyword = 'search api'
       })
 
       it('saves the term in search history', async () => {
@@ -875,7 +875,7 @@ describe('Article API', () => {
 
     context('when type:highlights is not in the query', () => {
       before(() => {
-        keyword = 'search'
+        keyword = 'search api'
       })
 
       it('should return pages in descending order', async () => {
@@ -901,7 +901,7 @@ describe('Article API', () => {
 
     context('when type:highlights is in the query', () => {
       before(() => {
-        keyword = 'search type:highlights'
+        keyword = "'search api' type:highlights"
       })
 
       it('should return highlights in descending order', async () => {
@@ -918,7 +918,7 @@ describe('Article API', () => {
 
     context('when is:unread is in the query', () => {
       before(() => {
-        keyword = 'search is:unread'
+        keyword = "'search api' is:unread"
       })
 
       it('should return unread articles in descending order', async () => {
@@ -932,6 +932,30 @@ describe('Article API', () => {
         expect(res.body.data.search.edges[4].node.id).to.eq(pages[0].id)
       })
     })
+
+    context('when no:label is in the query', () => {
+      before(async () => {
+        keyword = "'search api' no:label"
+      })
+
+      it('returns non-labeled items in descending order', async () => {
+        const res = await graphqlRequest(query, authToken).expect(200)
+
+        expect(res.body.data.search.pageInfo.totalCount).to.eq(5)
+      })
+    })
+
+    context('when no:highlight is in the query', () => {
+      before(async () => {
+        keyword = "'search api' no:highlight"
+      })
+
+      it('returns non-highlighted items in descending order', async () => {
+        const res = await graphqlRequest(query, authToken).expect(200)
+
+        expect(res.body.data.search.pageInfo.totalCount).to.eq(0)
+      })
+    })
   })
 
   describe('TypeaheadSearch API', () => {