diff --git a/packages/api/src/generated/graphql.ts b/packages/api/src/generated/graphql.ts
index 031652ed1..fd414ea98 100644
--- a/packages/api/src/generated/graphql.ts
+++ b/packages/api/src/generated/graphql.ts
@@ -817,6 +817,7 @@ export type Mutation = {
   setShareHighlight: SetShareHighlightResult;
   setUserPersonalization: SetUserPersonalizationResult;
   signup: SignupResult;
+  subscribe: SubscribeResult;
   unsubscribe: UnsubscribeResult;
   updateHighlight: UpdateHighlightResult;
   updateHighlightReply: UpdateHighlightReplyResult;
@@ -990,6 +991,11 @@ export type MutationSignupArgs = {
 };
 
 
+export type MutationSubscribeArgs = {
+  name: Scalars['String'];
+};
+
+
 export type MutationUnsubscribeArgs = {
   name: Scalars['String'];
 };
@@ -1643,6 +1649,25 @@ export type SortParams = {
   order?: InputMaybe<SortOrder>;
 };
 
+export type SubscribeError = {
+  __typename?: 'SubscribeError';
+  errorCodes: Array<SubscribeErrorCode>;
+};
+
+export enum SubscribeErrorCode {
+  AlreadySubscribed = 'ALREADY_SUBSCRIBED',
+  BadRequest = 'BAD_REQUEST',
+  NotFound = 'NOT_FOUND',
+  Unauthorized = 'UNAUTHORIZED'
+}
+
+export type SubscribeResult = SubscribeError | SubscribeSuccess;
+
+export type SubscribeSuccess = {
+  __typename?: 'SubscribeSuccess';
+  subscriptions: Array<Subscription>;
+};
+
 export type Subscription = {
   __typename?: 'Subscription';
   createdAt: Scalars['Date'];
@@ -2293,6 +2318,10 @@ export type ResolversTypes = {
   SortOrder: SortOrder;
   SortParams: SortParams;
   String: ResolverTypeWrapper<Scalars['String']>;
+  SubscribeError: ResolverTypeWrapper<SubscribeError>;
+  SubscribeErrorCode: SubscribeErrorCode;
+  SubscribeResult: ResolversTypes['SubscribeError'] | ResolversTypes['SubscribeSuccess'];
+  SubscribeSuccess: ResolverTypeWrapper<SubscribeSuccess>;
   Subscription: ResolverTypeWrapper<{}>;
   SubscriptionsError: ResolverTypeWrapper<SubscriptionsError>;
   SubscriptionsErrorCode: SubscriptionsErrorCode;
@@ -2550,6 +2579,9 @@ export type ResolversParentTypes = {
   SignupSuccess: SignupSuccess;
   SortParams: SortParams;
   String: Scalars['String'];
+  SubscribeError: SubscribeError;
+  SubscribeResult: ResolversParentTypes['SubscribeError'] | ResolversParentTypes['SubscribeSuccess'];
+  SubscribeSuccess: SubscribeSuccess;
   Subscription: {};
   SubscriptionsError: SubscriptionsError;
   SubscriptionsResult: ResolversParentTypes['SubscriptionsError'] | ResolversParentTypes['SubscriptionsSuccess'];
@@ -3198,6 +3230,7 @@ export type MutationResolvers<ContextType = ResolverContext, ParentType extends
   setShareHighlight?: Resolver<ResolversTypes['SetShareHighlightResult'], ParentType, ContextType, RequireFields<MutationSetShareHighlightArgs, 'input'>>;
   setUserPersonalization?: Resolver<ResolversTypes['SetUserPersonalizationResult'], ParentType, ContextType, RequireFields<MutationSetUserPersonalizationArgs, 'input'>>;
   signup?: Resolver<ResolversTypes['SignupResult'], ParentType, ContextType, RequireFields<MutationSignupArgs, 'input'>>;
+  subscribe?: Resolver<ResolversTypes['SubscribeResult'], ParentType, ContextType, RequireFields<MutationSubscribeArgs, 'name'>>;
   unsubscribe?: Resolver<ResolversTypes['UnsubscribeResult'], ParentType, ContextType, RequireFields<MutationUnsubscribeArgs, 'name'>>;
   updateHighlight?: Resolver<ResolversTypes['UpdateHighlightResult'], ParentType, ContextType, RequireFields<MutationUpdateHighlightArgs, 'input'>>;
   updateHighlightReply?: Resolver<ResolversTypes['UpdateHighlightReplyResult'], ParentType, ContextType, RequireFields<MutationUpdateHighlightReplyArgs, 'input'>>;
@@ -3548,6 +3581,20 @@ export type SignupSuccessResolvers<ContextType = ResolverContext, ParentType ext
   __isTypeOf?: IsTypeOfResolverFn<ParentType, ContextType>;
 };
 
+export type SubscribeErrorResolvers<ContextType = ResolverContext, ParentType extends ResolversParentTypes['SubscribeError'] = ResolversParentTypes['SubscribeError']> = {
+  errorCodes?: Resolver<Array<ResolversTypes['SubscribeErrorCode']>, ParentType, ContextType>;
+  __isTypeOf?: IsTypeOfResolverFn<ParentType, ContextType>;
+};
+
+export type SubscribeResultResolvers<ContextType = ResolverContext, ParentType extends ResolversParentTypes['SubscribeResult'] = ResolversParentTypes['SubscribeResult']> = {
+  __resolveType: TypeResolveFn<'SubscribeError' | 'SubscribeSuccess', ParentType, ContextType>;
+};
+
+export type SubscribeSuccessResolvers<ContextType = ResolverContext, ParentType extends ResolversParentTypes['SubscribeSuccess'] = ResolversParentTypes['SubscribeSuccess']> = {
+  subscriptions?: Resolver<Array<ResolversTypes['Subscription']>, ParentType, ContextType>;
+  __isTypeOf?: IsTypeOfResolverFn<ParentType, ContextType>;
+};
+
 export type SubscriptionResolvers<ContextType = ResolverContext, ParentType extends ResolversParentTypes['Subscription'] = ResolversParentTypes['Subscription']> = {
   createdAt?: SubscriptionResolver<ResolversTypes['Date'], "createdAt", ParentType, ContextType>;
   description?: SubscriptionResolver<Maybe<ResolversTypes['String']>, "description", ParentType, ContextType>;
@@ -3927,6 +3974,9 @@ export type Resolvers<ContextType = ResolverContext> = {
   SignupError?: SignupErrorResolvers<ContextType>;
   SignupResult?: SignupResultResolvers<ContextType>;
   SignupSuccess?: SignupSuccessResolvers<ContextType>;
+  SubscribeError?: SubscribeErrorResolvers<ContextType>;
+  SubscribeResult?: SubscribeResultResolvers<ContextType>;
+  SubscribeSuccess?: SubscribeSuccessResolvers<ContextType>;
   Subscription?: SubscriptionResolvers<ContextType>;
   SubscriptionsError?: SubscriptionsErrorResolvers<ContextType>;
   SubscriptionsResult?: SubscriptionsResultResolvers<ContextType>;
diff --git a/packages/api/src/generated/schema.graphql b/packages/api/src/generated/schema.graphql
index 679b986f9..a399f9dbd 100644
--- a/packages/api/src/generated/schema.graphql
+++ b/packages/api/src/generated/schema.graphql
@@ -727,6 +727,7 @@ type Mutation {
   setShareHighlight(input: SetShareHighlightInput!): SetShareHighlightResult!
   setUserPersonalization(input: SetUserPersonalizationInput!): SetUserPersonalizationResult!
   signup(input: SignupInput!): SignupResult!
+  subscribe(name: String!): SubscribeResult!
   unsubscribe(name: String!): UnsubscribeResult!
   updateHighlight(input: UpdateHighlightInput!): UpdateHighlightResult!
   updateHighlightReply(input: UpdateHighlightReplyInput!): UpdateHighlightReplyResult!
@@ -1229,6 +1230,23 @@ input SortParams {
   order: SortOrder
 }
 
+type SubscribeError {
+  errorCodes: [SubscribeErrorCode!]!
+}
+
+enum SubscribeErrorCode {
+  ALREADY_SUBSCRIBED
+  BAD_REQUEST
+  NOT_FOUND
+  UNAUTHORIZED
+}
+
+union SubscribeResult = SubscribeError | SubscribeSuccess
+
+type SubscribeSuccess {
+  subscriptions: [Subscription!]!
+}
+
 type Subscription {
   createdAt: Date!
   description: String
diff --git a/packages/api/src/resolvers/function_resolvers.ts b/packages/api/src/resolvers/function_resolvers.ts
index 6bd83fe61..a5b52fe1c 100644
--- a/packages/api/src/resolvers/function_resolvers.ts
+++ b/packages/api/src/resolvers/function_resolvers.ts
@@ -65,6 +65,7 @@ import {
   setShareHighlightResolver,
   setUserPersonalizationResolver,
   signupResolver,
+  subscribeResolver,
   subscriptionsResolver,
   unsubscribeResolver,
   updateHighlightResolver,
@@ -145,6 +146,7 @@ export const functionResolvers = {
     setLabels: setLabelsResolver,
     generateApiKey: generateApiKeyResolver,
     unsubscribe: unsubscribeResolver,
+    subscribe: subscribeResolver,
   },
   Query: {
     me: getMeUserResolver,
@@ -554,4 +556,5 @@ export const functionResolvers = {
   ...resultResolveTypeResolver('Subscriptions'),
   ...resultResolveTypeResolver('Unsubscribe'),
   ...resultResolveTypeResolver('UpdateLabel'),
+  ...resultResolveTypeResolver('Subscribe'),
 }
diff --git a/packages/api/src/resolvers/subscriptions/index.ts b/packages/api/src/resolvers/subscriptions/index.ts
index 7936b25e5..6ee982f6d 100644
--- a/packages/api/src/resolvers/subscriptions/index.ts
+++ b/packages/api/src/resolvers/subscriptions/index.ts
@@ -1,9 +1,13 @@
 import { authorized } from '../../utils/helpers'
 import {
+  MutationSubscribeArgs,
   MutationUnsubscribeArgs,
   QuerySubscriptionsArgs,
   SortBy,
   SortOrder,
+  SubscribeError,
+  SubscribeErrorCode,
+  SubscribeSuccess,
   SubscriptionsError,
   SubscriptionsErrorCode,
   SubscriptionsSuccess,
@@ -17,7 +21,8 @@ import { env } from '../../env'
 import { getRepository } from '../../entity/utils'
 import { User } from '../../entity/user'
 import { Subscription } from '../../entity/subscription'
-import { unsubscribe } from '../../services/subscriptions'
+import { getSubscribeHandler, unsubscribe } from '../../services/subscriptions'
+import { ILike } from 'typeorm'
 
 export const subscriptionsResolver = authorized<
   SubscriptionsSuccess,
@@ -70,12 +75,16 @@ export const unsubscribeResolver = authorized<
   log.info('unsubscribeResolver')
 
   try {
-    const subscription = await getRepository(Subscription).findOne({
-      where: {
-        name,
-        user: { id: uid },
-      },
-      relations: ['user'],
+    const user = await getRepository(User).findOneBy({ id: uid })
+    if (!user) {
+      return {
+        errorCodes: [UnsubscribeErrorCode.Unauthorized],
+      }
+    }
+
+    const subscription = await getRepository(Subscription).findOneBy({
+      name: ILike(name),
+      user: { id: uid },
     })
     if (!subscription) {
       return {
@@ -83,12 +92,6 @@ export const unsubscribeResolver = authorized<
       }
     }
 
-    if (subscription.user.id !== uid) {
-      return {
-        errorCodes: [UnsubscribeErrorCode.Unauthorized],
-      }
-    }
-
     // if subscription is already unsubscribed, throw error
     if (subscription.status === SubscriptionStatus.Unsubscribed) {
       return {
@@ -102,7 +105,18 @@ export const unsubscribeResolver = authorized<
       }
     }
 
-    return { subscription: await unsubscribe(subscription) }
+    const unsubscribed = await unsubscribe(subscription)
+
+    analytics.track({
+      userId: uid,
+      event: 'unsubscribed',
+      properties: {
+        name,
+        env: env.server.apiEnv,
+      },
+    })
+
+    return { subscription: unsubscribed }
   } catch (error) {
     log.error('failed to unsubscribe', error)
     return {
@@ -110,3 +124,63 @@ export const unsubscribeResolver = authorized<
     }
   }
 })
+
+export const subscribeResolver = authorized<
+  SubscribeSuccess,
+  SubscribeError,
+  MutationSubscribeArgs
+>(async (_, { name }, { claims: { uid }, log }) => {
+  log.info('subscribeResolver')
+
+  try {
+    const user = await getRepository(User).findOneBy({ id: uid })
+    if (!user) {
+      return {
+        errorCodes: [SubscribeErrorCode.Unauthorized],
+      }
+    }
+
+    const subscription = await getRepository(Subscription).findOneBy({
+      name: ILike(name),
+      user: { id: uid },
+      status: SubscriptionStatus.Active,
+    })
+    if (subscription) {
+      return {
+        errorCodes: [SubscribeErrorCode.AlreadySubscribed],
+      }
+    }
+
+    const subscribeHandler = getSubscribeHandler(name)
+    if (!subscribeHandler) {
+      return {
+        errorCodes: [SubscribeErrorCode.NotFound],
+      }
+    }
+
+    const newSubscriptions = await subscribeHandler.handleSubscribe(uid, name)
+    if (!newSubscriptions) {
+      return {
+        errorCodes: [SubscribeErrorCode.BadRequest],
+      }
+    }
+
+    analytics.track({
+      userId: uid,
+      event: 'subscribed',
+      properties: {
+        name,
+        env: env.server.apiEnv,
+      },
+    })
+
+    return {
+      subscriptions: newSubscriptions,
+    }
+  } catch (error) {
+    log.error('failed to subscribe', error)
+    return {
+      errorCodes: [SubscribeErrorCode.BadRequest],
+    }
+  }
+})
diff --git a/packages/api/src/schema.ts b/packages/api/src/schema.ts
index e6e62eb21..f910324de 100755
--- a/packages/api/src/schema.ts
+++ b/packages/api/src/schema.ts
@@ -1511,6 +1511,23 @@ const schema = gql`
     UNSUBSCRIBE_METHOD_NOT_FOUND
   }
 
+  union SubscribeResult = SubscribeSuccess | SubscribeError
+
+  type SubscribeSuccess {
+    subscriptions: [Subscription!]!
+  }
+
+  type SubscribeError {
+    errorCodes: [SubscribeErrorCode!]!
+  }
+
+  enum SubscribeErrorCode {
+    UNAUTHORIZED
+    BAD_REQUEST
+    NOT_FOUND
+    ALREADY_SUBSCRIBED
+  }
+
   # Mutations
   type Mutation {
     googleLogin(input: GoogleLoginInput!): LoginResult!
@@ -1573,6 +1590,7 @@ const schema = gql`
     setLabels(input: SetLabelsInput!): SetLabelsResult!
     generateApiKey(input: GenerateApiKeyInput!): GenerateApiKeyResult!
     unsubscribe(name: String!): UnsubscribeResult!
+    subscribe(name: String!): SubscribeResult!
   }
 
   # FIXME: remove sort from feedArticles after all cached tabs are closed
diff --git a/packages/api/src/services/save_newsletter_email.ts b/packages/api/src/services/save_newsletter_email.ts
index 3fd01b841..ec06d6a9e 100644
--- a/packages/api/src/services/save_newsletter_email.ts
+++ b/packages/api/src/services/save_newsletter_email.ts
@@ -86,20 +86,17 @@ export const saveNewsletterEmail = async (
 
   // sends push notification
   const deviceTokens = await getDeviceTokensByUserId(newsletterEmail.user.id)
-
   if (!deviceTokens) {
     console.log('Device tokens not set:', newsletterEmail.user.id)
     return true
   }
 
-  if (deviceTokens.length) {
-    const multicastMessage = messageForLink(page, deviceTokens)
-    await sendMulticastPushNotifications(
-      newsletterEmail.user.id,
-      multicastMessage,
-      'newsletter'
-    )
-  }
+  const multicastMessage = messageForLink(page, deviceTokens)
+  await sendMulticastPushNotifications(
+    newsletterEmail.user.id,
+    multicastMessage,
+    'newsletter'
+  )
 
   return true
 }
diff --git a/packages/api/src/services/subscriptions.ts b/packages/api/src/services/subscriptions.ts
index 20d74b0f3..f0d7997ac 100644
--- a/packages/api/src/services/subscriptions.ts
+++ b/packages/api/src/services/subscriptions.ts
@@ -3,6 +3,8 @@ import { getRepository } from '../entity/utils'
 import { SubscriptionStatus } from '../generated/graphql'
 import { sendEmail } from '../utils/sendEmail'
 import axios from 'axios'
+import { NewsletterEmail } from '../entity/newsletter_email'
+import { createNewsletterEmail } from './newsletters'
 
 const sendUnsubscribeEmail = async (
   unsubscribeMailTo: string,
@@ -105,3 +107,117 @@ export const unsubscribeAll = async (
     console.log('Failed to unsubscribe all', error)
   }
 }
+
+export const getSubscribeHandler = (name: string): SubscribeHandler | null => {
+  switch (name.toLowerCase()) {
+    case 'axios_essentials':
+      return new AxiosEssentialsHandler()
+    case 'morning_brew':
+      return new MorningBrewHandler()
+    case 'milk_road':
+      return new MilkRoadHandler()
+    case 'money_stuff':
+      return new MoneyStuffHandler()
+    default:
+      return null
+  }
+}
+
+export class SubscribeHandler {
+  async handleSubscribe(
+    userId: string,
+    name: string
+  ): Promise<Subscription[] | null> {
+    try {
+      const newsletterEmail =
+        (await getRepository(NewsletterEmail).findOneBy({
+          user: { id: userId },
+        })) || (await createNewsletterEmail(userId))
+
+      // subscribe to newsletter service
+      const subscribedNames = await this._subscribe(newsletterEmail.address)
+      if (subscribedNames.length === 0) {
+        console.log('Failed to get subscribe response', name)
+        return null
+      }
+
+      // create new subscriptions in db
+      const newSubscriptions = subscribedNames.map(
+        (name: string): Promise<Subscription> => {
+          return getRepository(Subscription).save({
+            name,
+            newsletterEmail: newsletterEmail.address,
+            user: { id: userId },
+            status: SubscriptionStatus.Active,
+          })
+        }
+      )
+
+      return Promise.all(newSubscriptions)
+    } catch (error) {
+      console.log('Failed to handleSubscribe', error)
+      return null
+    }
+  }
+
+  async _subscribe(email: string): Promise<string[]> {
+    return Promise.all([])
+  }
+}
+
+class AxiosEssentialsHandler extends SubscribeHandler {
+  async _subscribe(email: string): Promise<string[]> {
+    await axios.post('https://api.axios.com/api/render/readers/unauth-sub/', {
+      headers: {
+        'content-type': 'application/json',
+      },
+      body: `{"lists":["newsletter_axiosam","newsletter_axiospm","newsletter_axiosfinishline"],"user_vars":{"source":"axios","medium":null,"campaign":null,"term":null,"content":null,"page":"webflow-newsletters-all"},"email":"${email}"`,
+    })
+
+    return ['Axios AM', 'Axios PM', 'Axios Finish Line']
+  }
+}
+
+class MorningBrewHandler extends SubscribeHandler {
+  async _subscribe(email: string): Promise<string[]> {
+    await axios.post('https://singularity.morningbrew.com/graphql', {
+      headers: {
+        'content-type': 'application/json',
+      },
+      body: `{"operationName":"CreateUserSubscription","variables":{"signupCreateInput":{"email":"${email}","kid":null,"gclid":null,"utmCampaign":"mb","utmMedium":"website","utmSource":"hero-module","utmContent":null,"utmTerm":null,"requestPath":"https://www.morningbrew.com/daily","uiModule":"hero-module"},"signupCreateVerticalSlug":"daily"},"query":"mutation CreateUserSubscription($signupCreateInput: SignupCreateInput!, $signupCreateVerticalSlug: String!) {\\n  signupCreate(input: $signupCreateInput, verticalSlug: $signupCreateVerticalSlug) {\\n    user {\\n      accessToken\\n      email\\n      hasSeenOnboarding\\n      referralCode\\n      verticalSubscriptions {\\n        isActive\\n        vertical {\\n          slug\\n          __typename\\n        }\\n        __typename\\n      }\\n      __typename\\n    }\\n    isNewSubscription\\n    fromAffiliate\\n    subscriptionId\\n    __typename\\n  }\\n}\\n"}`,
+    })
+
+    return ['Morning Brew']
+  }
+}
+
+class MilkRoadHandler extends SubscribeHandler {
+  async _subscribe(email: string): Promise<string[]> {
+    await axios.post('https://www.milkroad.com/subscriptions', {
+      headers: {
+        'content-type': 'application/x-www-form-urlencoded',
+      },
+      body: `email=${encodeURIComponent(email)}&commit=Subscribe`,
+    })
+
+    return ['Milk Road']
+  }
+}
+
+class MoneyStuffHandler extends SubscribeHandler {
+  async _subscribe(email: string): Promise<string[]> {
+    await axios.put(
+      `https://login.bloomberg.com/api/newsletters/update?email=${encodeURIComponent(
+        email
+      )}&source=&notify=true&optIn=false`,
+      {
+        headers: {
+          'content-type': 'application/json',
+        },
+        body: '{"Money Stuff":true}',
+      }
+    )
+
+    return ['Money Stuff']
+  }
+}