diff --git a/apple/OmnivoreKit/Sources/App/Views/ApplyLabelsView.swift b/apple/OmnivoreKit/Sources/App/Views/ApplyLabelsView.swift
new file mode 100644
index 000000000..ffb6214fb
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/App/Views/ApplyLabelsView.swift
@@ -0,0 +1,87 @@
+import Combine
+import Models
+import Services
+import SwiftUI
+import Views
+
+final class ApplyLabelsViewModel: ObservableObject {
+  private var hasLoadedInitialLabels = false
+  @Published var isLoading = true
+  @Published var selectedLabels = Set<FeedItemLabel>()
+  @Published var labels = [FeedItemLabel]()
+
+  var subscriptions = Set<AnyCancellable>()
+
+  func load(item: FeedItem, dataService: DataService) {
+    guard !hasLoadedInitialLabels else { return }
+
+    dataService.labelsPublisher().sink(
+      receiveCompletion: { _ in },
+      receiveValue: { [weak self] result in
+        self?.isLoading = false
+        self?.labels = result
+        self?.hasLoadedInitialLabels = true
+        self?.selectedLabels = Set(item.labels)
+      }
+    )
+    .store(in: &subscriptions)
+  }
+
+  func saveChanges(itemID: String, dataService: DataService, onComplete: @escaping ([FeedItemLabel]) -> Void) {
+    dataService.updateArticleLabelsPublisher(itemID: itemID, labelIDs: selectedLabels.map(\.id)).sink(
+      receiveCompletion: { _ in },
+      receiveValue: { onComplete($0) }
+    )
+    .store(in: &subscriptions)
+  }
+}
+
+struct ApplyLabelsView: View {
+  let item: FeedItem
+  let commitLabelChanges: ([FeedItemLabel]) -> Void
+
+  @EnvironmentObject var dataService: DataService
+  @Environment(\.presentationMode) private var presentationMode
+  @StateObject var viewModel = ApplyLabelsViewModel()
+
+  var body: some View {
+    NavigationView {
+      if viewModel.isLoading {
+        EmptyView()
+      } else {
+        List(viewModel.labels, id: \.self, selection: $viewModel.selectedLabels) { label in
+          if let textChip = TextChip(feedItemLabel: label) {
+            textChip
+          } else {
+            Text(label.name)
+          }
+        }
+        .environment(\.editMode, .constant(EditMode.active))
+        .navigationTitle("Apply Labels")
+        .navigationBarTitleDisplayMode(.inline)
+        .toolbar {
+          ToolbarItem(placement: .navigationBarLeading) {
+            Button(
+              action: { presentationMode.wrappedValue.dismiss() },
+              label: { Text("Cancel") }
+            )
+          }
+          ToolbarItem(placement: .navigationBarTrailing) {
+            Button(
+              action: {
+                viewModel.saveChanges(itemID: item.id, dataService: dataService) { labels in
+                  commitLabelChanges(labels)
+                  presentationMode.wrappedValue.dismiss()
+                }
+              },
+              label: { Text("Save") }
+            )
+          }
+        }
+      }
+    }
+    .onAppear {
+      viewModel.load(item: item, dataService: dataService)
+    }
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/App/Views/Home/Components/FeedCardNavigationLink.swift b/apple/OmnivoreKit/Sources/App/Views/Home/Components/FeedCardNavigationLink.swift
index 14916f3db..9db48b14a 100644
--- a/apple/OmnivoreKit/Sources/App/Views/Home/Components/FeedCardNavigationLink.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/Home/Components/FeedCardNavigationLink.swift
@@ -68,7 +68,7 @@ struct GridCardNavigationLink: View {
           viewModel.itemAppeared(item: item, searchQuery: searchQuery, dataService: dataService)
         }
     }
-    .aspectRatio(2.1, contentMode: .fill)
+    .aspectRatio(1.8, contentMode: .fill)
     .scaleEffect(scale)
   }
 }
diff --git a/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewIOS.swift b/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewIOS.swift
index a6c17d60f..535eb577e 100644
--- a/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewIOS.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewIOS.swift
@@ -167,6 +167,11 @@ import Views
             }
           }
         }
+        .sheet(item: $viewModel.itemUnderLabelEdit) { item in
+          ApplyLabelsView(item: item) { labels in
+            viewModel.updateLabels(itemID: item.id, labels: labels)
+          }
+        }
       }
     }
   }
@@ -323,6 +328,8 @@ import Views
       case .delete:
         itemToRemove = item
         confirmationShown = true
+      case .editLabels:
+        viewModel.itemUnderLabelEdit = item
       }
     }
 
diff --git a/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewModel.swift b/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewModel.swift
index 84408f83e..f5e304094 100644
--- a/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewModel.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/Home/HomeFeedViewModel.swift
@@ -14,6 +14,7 @@ final class HomeFeedViewModel: ObservableObject {
   @Published var items = [FeedItem]()
   @Published var isLoading = false
   @Published var showPushNotificationPrimer = false
+  @Published var itemUnderLabelEdit: FeedItem?
   var cursor: String?
   var sendProgressUpdates = false
 
@@ -182,4 +183,11 @@ final class HomeFeedViewModel: ObservableObject {
       items[index].readingProgress = progress
     }
   }
+
+  func updateLabels(itemID: String, labels: [FeedItemLabel]) {
+    guard let item = items.first(where: { $0.id == itemID }) else { return }
+    if let index = items.firstIndex(of: item) {
+      items[index].labels = labels
+    }
+  }
 }
diff --git a/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift b/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift
new file mode 100644
index 000000000..852b64e8c
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift
@@ -0,0 +1,195 @@
+import Combine
+import Models
+import Services
+import SwiftUI
+import Views
+
+final class LabelsViewModel: ObservableObject {
+  private var hasLoadedInitialLabels = false
+  @Published var isLoading = false
+  @Published var labels = [FeedItemLabel]()
+  @Published var showCreateEmailModal = false
+
+  var subscriptions = Set<AnyCancellable>()
+
+  func loadLabels(dataService: DataService) {
+    guard !hasLoadedInitialLabels else { return }
+    isLoading = true
+
+    dataService.labelsPublisher().sink(
+      receiveCompletion: { _ in },
+      receiveValue: { [weak self] result in
+        self?.isLoading = false
+        self?.labels = result
+        self?.hasLoadedInitialLabels = true
+      }
+    )
+    .store(in: &subscriptions)
+  }
+
+  func createLabel(dataService: DataService, name: String, color: Color, description: String?) {
+    isLoading = true
+
+    dataService.createLabelPublisher(
+      name: name,
+      color: color.hex ?? "",
+      description: description
+    ).sink(
+      receiveCompletion: { [weak self] _ in
+        self?.isLoading = false
+      },
+      receiveValue: { [weak self] result in
+        self?.isLoading = false
+        self?.labels.insert(result, at: 0)
+        self?.showCreateEmailModal = false
+      }
+    )
+    .store(in: &subscriptions)
+  }
+
+  func deleteLabel(dataService: DataService, labelID: String) {
+    isLoading = true
+
+    dataService.removeLabelPublisher(labelID: labelID).sink(
+      receiveCompletion: { [weak self] _ in
+        self?.isLoading = false
+      },
+      receiveValue: { [weak self] _ in
+        self?.isLoading = false
+        self?.labels.removeAll { $0.id == labelID }
+      }
+    )
+    .store(in: &subscriptions)
+  }
+}
+
+struct LabelsView: View {
+  @EnvironmentObject var dataService: DataService
+  @StateObject var viewModel = LabelsViewModel()
+  @State private var showDeleteConfirmation = false
+  @State private var labelToRemoveID: String?
+
+  let footerText = "Use labels to create curated collections of links."
+
+  var body: some View {
+    Group {
+      #if os(iOS)
+        if #available(iOS 15.0, *) {
+          Form {
+            innerBody
+              .alert("Are you sure you want to delete this label?", isPresented: $showDeleteConfirmation) {
+                Button("Remove Link", role: .destructive) {
+                  if let labelID = labelToRemoveID {
+                    withAnimation {
+                      viewModel.deleteLabel(dataService: dataService, labelID: labelID)
+                    }
+                  }
+                  self.labelToRemoveID = nil
+                }
+                Button("Cancel", role: .cancel) { self.labelToRemoveID = nil }
+              }
+          }
+        } else {
+          Form { innerBody }
+        }
+
+      #elseif os(macOS)
+        List {
+          innerBody
+        }
+        .listStyle(InsetListStyle())
+      #endif
+    }
+    .onAppear { viewModel.loadLabels(dataService: dataService) }
+  }
+
+  private var innerBody: some View {
+    Group {
+      Section(footer: Text(footerText)) {
+        Button(
+          action: { viewModel.showCreateEmailModal = true },
+          label: {
+            HStack {
+              Image(systemName: "plus.circle.fill").foregroundColor(.green)
+              Text("Create a new Label")
+              Spacer()
+            }
+          }
+        )
+        .disabled(viewModel.isLoading)
+      }
+
+      if !viewModel.labels.isEmpty {
+        Section(header: Text("Labels")) {
+          ForEach(viewModel.labels, id: \.id) { label in
+            HStack {
+              Text(label.name)
+              Spacer()
+              Button(
+                action: {
+                  labelToRemoveID = label.id
+                  showDeleteConfirmation = true
+                },
+                label: { Image(systemName: "trash") }
+              )
+            }
+          }
+        }
+      }
+    }
+    .navigationTitle("Labels")
+    .sheet(isPresented: $viewModel.showCreateEmailModal) {
+      CreateLabelView(viewModel: viewModel)
+    }
+  }
+}
+
+struct CreateLabelView: View {
+  @EnvironmentObject var dataService: DataService
+  @ObservedObject var viewModel: LabelsViewModel
+
+  @State private var newLabelName = ""
+  @State private var newLabelColor = Color.clear
+
+  var body: some View {
+    NavigationView {
+      VStack(spacing: 16) {
+        TextField("Label Name", text: $newLabelName)
+          .keyboardType(.alphabet)
+          .textFieldStyle(StandardTextFieldStyle())
+        ColorPicker(
+          newLabelColor == .clear ? "Select Color" : newLabelColor.description,
+          selection: $newLabelColor
+        )
+        Button(
+          action: {
+            viewModel.createLabel(
+              dataService: dataService,
+              name: newLabelName,
+              color: newLabelColor,
+              description: nil
+            )
+          },
+          label: { Text("Create") }
+        )
+        .buttonStyle(SolidCapsuleButtonStyle(color: .appDeepBackground, width: 300))
+        .disabled(viewModel.isLoading || newLabelName.isEmpty || newLabelColor == .clear)
+        Spacer()
+      }
+      .padding()
+      .toolbar {
+        ToolbarItem(placement: .automatic) {
+          Button(
+            action: { viewModel.showCreateEmailModal = false },
+            label: {
+              Image(systemName: "xmark")
+                .foregroundColor(.appGrayTextContrast)
+            }
+          )
+        }
+      }
+      .navigationTitle("Create New Label")
+      .navigationBarTitleDisplayMode(.inline)
+    }
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift b/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift
index ca2443130..80d6eef94 100644
--- a/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift
@@ -63,6 +63,12 @@ struct ProfileView: View {
       }
 
       Section {
+        if FeatureFlag.enableLabels {
+          NavigationLink(destination: LabelsView()) {
+            Text("Labels")
+          }
+        }
+
         NavigationLink(destination: NewsletterEmailsView()) {
           Text("Emails")
         }
diff --git a/apple/OmnivoreKit/Sources/App/Views/WebReader/WebReaderViewModel.swift b/apple/OmnivoreKit/Sources/App/Views/WebReader/WebReaderViewModel.swift
index 5764bac83..2afceda35 100644
--- a/apple/OmnivoreKit/Sources/App/Views/WebReader/WebReaderViewModel.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/WebReader/WebReaderViewModel.swift
@@ -10,11 +10,8 @@ struct SafariWebLink: Identifiable {
 }
 
 func encodeHighlightResult(_ highlight: Highlight) -> [String: Any]? {
-  let data = try? JSONEncoder().encode(highlight)
-  if let data = data, let dictionary = try? JSONSerialization.jsonObject(with: data, options: .allowFragments) as? [String: Any] {
-    return dictionary
-  }
-  return nil
+  guard let data = try? JSONEncoder().encode(highlight) else { return nil }
+  return try? JSONSerialization.jsonObject(with: data, options: .allowFragments) as? [String: Any]
 }
 
 final class WebReaderViewModel: ObservableObject {
diff --git a/apple/OmnivoreKit/Sources/Models/FeedItem.swift b/apple/OmnivoreKit/Sources/Models/FeedItem.swift
index 30960fbb7..42ff019ea 100644
--- a/apple/OmnivoreKit/Sources/Models/FeedItem.swift
+++ b/apple/OmnivoreKit/Sources/Models/FeedItem.swift
@@ -28,6 +28,7 @@ public struct FeedItem: Identifiable, Hashable, Decodable {
   public let slug: String
   public let isArchived: Bool
   public let contentReader: String?
+  public var labels: [FeedItemLabel]
 
   public init(
     id: String,
@@ -46,7 +47,8 @@ public struct FeedItem: Identifiable, Hashable, Decodable {
     publishDate: Date?,
     slug: String,
     isArchived: Bool,
-    contentReader: String?
+    contentReader: String?,
+    labels: [FeedItemLabel]
   ) {
     self.id = id
     self.title = title
@@ -65,10 +67,12 @@ public struct FeedItem: Identifiable, Hashable, Decodable {
     self.slug = slug
     self.isArchived = isArchived
     self.contentReader = contentReader
+    self.labels = labels
   }
 
   enum CodingKeys: String, CodingKey {
-    case id, title, createdAt, savedAt, image, isArchived, readingProgressPercent, readingProgressAnchorIndex, slug, contentReader, url
+    // swiftlint:disable:next line_length
+    case id, title, createdAt, savedAt, image, isArchived, readingProgressPercent, readingProgressAnchorIndex, slug, contentReader, url, labels
   }
 
   public init(from decoder: Decoder) throws {
@@ -85,6 +89,7 @@ public struct FeedItem: Identifiable, Hashable, Decodable {
     contentReader = try container.decode(String.self, forKey: .contentReader)
     pageURLString = try container.decode(String.self, forKey: .url)
     isArchived = try container.decode(Bool.self, forKey: .isArchived)
+    labels = try container.decode([FeedItemLabel].self, forKey: .labels)
 
     self.onDeviceImageURLString = nil
     self.documentDirectoryPath = nil
diff --git a/apple/OmnivoreKit/Sources/Models/FeedItemLabel.swift b/apple/OmnivoreKit/Sources/Models/FeedItemLabel.swift
new file mode 100644
index 000000000..14a157a02
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Models/FeedItemLabel.swift
@@ -0,0 +1,23 @@
+import Foundation
+
+public struct FeedItemLabel: Decodable, Hashable {
+  public let id: String
+  public let name: String
+  public let color: String
+  public let createdAt: Date?
+  public let description: String?
+
+  public init(
+    id: String,
+    name: String,
+    color: String,
+    createdAt: Date?,
+    description: String?
+  ) {
+    self.id = id
+    self.name = name
+    self.color = color
+    self.createdAt = createdAt
+    self.description = description
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/GQLSchema.swift b/apple/OmnivoreKit/Sources/Services/DataService/GQLSchema.swift
index 89528dbc1..6f50d6b8b 100644
--- a/apple/OmnivoreKit/Sources/Services/DataService/GQLSchema.swift
+++ b/apple/OmnivoreKit/Sources/Services/DataService/GQLSchema.swift
@@ -2970,8 +2970,11 @@ extension Objects {
     let savedByViewer: [String: Bool]
     let shareInfo: [String: Objects.LinkShareInfo]
     let sharedComment: [String: String]
+    let siteIcon: [String: String]
+    let siteName: [String: String]
     let slug: [String: String]
     let title: [String: String]
+    let uploadFileId: [String: String]
     let url: [String: String]
 
     enum TypeName: String, Codable {
@@ -3088,6 +3091,14 @@ extension Objects.Article: Decodable {
         if let value = try container.decode(String?.self, forKey: codingKey) {
           map.set(key: field, hash: alias, value: value as Any)
         }
+      case "siteIcon":
+        if let value = try container.decode(String?.self, forKey: codingKey) {
+          map.set(key: field, hash: alias, value: value as Any)
+        }
+      case "siteName":
+        if let value = try container.decode(String?.self, forKey: codingKey) {
+          map.set(key: field, hash: alias, value: value as Any)
+        }
       case "slug":
         if let value = try container.decode(String?.self, forKey: codingKey) {
           map.set(key: field, hash: alias, value: value as Any)
@@ -3096,6 +3107,10 @@ extension Objects.Article: Decodable {
         if let value = try container.decode(String?.self, forKey: codingKey) {
           map.set(key: field, hash: alias, value: value as Any)
         }
+      case "uploadFileId":
+        if let value = try container.decode(String?.self, forKey: codingKey) {
+          map.set(key: field, hash: alias, value: value as Any)
+        }
       case "url":
         if let value = try container.decode(String?.self, forKey: codingKey) {
           map.set(key: field, hash: alias, value: value as Any)
@@ -3134,8 +3149,11 @@ extension Objects.Article: Decodable {
     savedByViewer = map["savedByViewer"]
     shareInfo = map["shareInfo"]
     sharedComment = map["sharedComment"]
+    siteIcon = map["siteIcon"]
+    siteName = map["siteName"]
     slug = map["slug"]
     title = map["title"]
+    uploadFileId = map["uploadFileId"]
     url = map["url"]
   }
 }
@@ -3587,6 +3605,51 @@ extension Fields where TypeLock == Objects.Article {
       return selection.mock()
     }
   }
+
+  func uploadFileId() throws -> String? {
+    let field = GraphQLField.leaf(
+      name: "uploadFileId",
+      arguments: []
+    )
+    select(field)
+
+    switch response {
+    case let .decoding(data):
+      return data.uploadFileId[field.alias!]
+    case .mocking:
+      return nil
+    }
+  }
+
+  func siteName() throws -> String? {
+    let field = GraphQLField.leaf(
+      name: "siteName",
+      arguments: []
+    )
+    select(field)
+
+    switch response {
+    case let .decoding(data):
+      return data.siteName[field.alias!]
+    case .mocking:
+      return nil
+    }
+  }
+
+  func siteIcon() throws -> String? {
+    let field = GraphQLField.leaf(
+      name: "siteIcon",
+      arguments: []
+    )
+    select(field)
+
+    switch response {
+    case let .decoding(data):
+      return data.siteIcon[field.alias!]
+    case .mocking:
+      return nil
+    }
+  }
 }
 
 extension Selection where TypeLock == Never, Type == Never {
@@ -10784,7 +10847,7 @@ extension Fields where TypeLock == Objects.Label {
     }
   }
 
-  func createdAt() throws -> DateTime {
+  func createdAt() throws -> DateTime? {
     let field = GraphQLField.leaf(
       name: "createdAt",
       arguments: []
@@ -10793,12 +10856,9 @@ extension Fields where TypeLock == Objects.Label {
 
     switch response {
     case let .decoding(data):
-      if let data = data.createdAt[field.alias!] {
-        return data
-      }
-      throw HttpError.badpayload
+      return data.createdAt[field.alias!]
     case .mocking:
-      return DateTime.mockValue
+      return nil
     }
   }
 }
@@ -16779,6 +16839,10 @@ extension Enums {
   /// SortBy
   enum SortBy: String, CaseIterable, Codable {
     case updatedTime = "UPDATED_TIME"
+
+    case score = "SCORE"
+
+    case savedAt = "SAVED_AT"
   }
 }
 
@@ -16956,6 +17020,8 @@ extension Enums {
     case payloadTooLarge = "PAYLOAD_TOO_LARGE"
 
     case uploadFileMissing = "UPLOAD_FILE_MISSING"
+
+    case elasticError = "ELASTIC_ERROR"
   }
 }
 
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Mutations/CreateLabelPublisher.swift b/apple/OmnivoreKit/Sources/Services/DataService/Mutations/CreateLabelPublisher.swift
new file mode 100644
index 000000000..6400f87cf
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Mutations/CreateLabelPublisher.swift
@@ -0,0 +1,62 @@
+import Combine
+import Foundation
+import Models
+import SwiftGraphQL
+
+public extension DataService {
+  func createLabelPublisher(
+    name: String,
+    color: String,
+    description: String?
+  ) -> AnyPublisher<FeedItemLabel, BasicError> {
+    enum MutationResult {
+      case saved(label: FeedItemLabel)
+      case error(errorCode: Enums.CreateLabelErrorCode)
+    }
+
+    let selection = Selection<MutationResult, Unions.CreateLabelResult> {
+      try $0.on(
+        createLabelSuccess: .init { .saved(label: try $0.label(selection: feedItemLabelSelection)) },
+        createLabelError: .init { .error(errorCode: try $0.errorCodes().first ?? .badRequest) }
+      )
+    }
+
+    let mutation = Selection.Mutation {
+      try $0.createLabel(
+        input: InputObjects.CreateLabelInput(
+          name: name,
+          color: color,
+          description: OptionalArgument(description)
+        ),
+        selection: selection
+      )
+    }
+
+    let path = appEnvironment.graphqlPath
+    let headers = networker.defaultHeaders
+
+    return Deferred {
+      Future { promise in
+        send(mutation, to: path, headers: headers) { result in
+          switch result {
+          case let .success(payload):
+            if let graphqlError = payload.errors {
+              promise(.failure(.message(messageText: "graphql error: \(graphqlError)")))
+            }
+
+            switch payload.data {
+            case let .saved(label: label):
+              promise(.success(label))
+            case let .error(errorCode: errorCode):
+              promise(.failure(.message(messageText: errorCode.rawValue)))
+            }
+          case .failure:
+            promise(.failure(.message(messageText: "graphql error")))
+          }
+        }
+      }
+    }
+    .receive(on: DispatchQueue.main)
+    .eraseToAnyPublisher()
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Mutations/RemoveLabelPublisher.swift b/apple/OmnivoreKit/Sources/Services/DataService/Mutations/RemoveLabelPublisher.swift
new file mode 100644
index 000000000..134954a4f
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Mutations/RemoveLabelPublisher.swift
@@ -0,0 +1,53 @@
+import Combine
+import Foundation
+import Models
+import SwiftGraphQL
+
+public extension DataService {
+  func removeLabelPublisher(labelID: String) -> AnyPublisher<Bool, BasicError> {
+    enum MutationResult {
+      case success(labelID: String)
+      case error(errorCode: Enums.DeleteLabelErrorCode)
+    }
+
+    let selection = Selection<MutationResult, Unions.DeleteLabelResult> {
+      try $0.on(
+        deleteLabelSuccess: .init {
+          .success(labelID: try $0.label(selection: Selection.Label { try $0.id() }))
+        },
+        deleteLabelError: .init { .error(errorCode: try $0.errorCodes().first ?? .badRequest) }
+      )
+    }
+
+    let mutation = Selection.Mutation {
+      try $0.deleteLabel(id: labelID, selection: selection)
+    }
+
+    let path = appEnvironment.graphqlPath
+    let headers = networker.defaultHeaders
+
+    return Deferred {
+      Future { promise in
+        send(mutation, to: path, headers: headers) { result in
+          switch result {
+          case let .success(payload):
+            if payload.errors != nil {
+              promise(.failure(.message(messageText: "Error removing label")))
+            }
+
+            switch payload.data {
+            case .success:
+              promise(.success(true))
+            case .error:
+              promise(.failure(.message(messageText: "Error removing label")))
+            }
+          case .failure:
+            promise(.failure(.message(messageText: "Error removing label")))
+          }
+        }
+      }
+    }
+    .receive(on: DispatchQueue.main)
+    .eraseToAnyPublisher()
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Mutations/UpdateArticleLabelsPublisher.swift b/apple/OmnivoreKit/Sources/Services/DataService/Mutations/UpdateArticleLabelsPublisher.swift
new file mode 100644
index 000000000..fce103d6a
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Mutations/UpdateArticleLabelsPublisher.swift
@@ -0,0 +1,57 @@
+import Combine
+import Foundation
+import Models
+import SwiftGraphQL
+
+public extension DataService {
+  func updateArticleLabelsPublisher(itemID: String, labelIDs: [String]) -> AnyPublisher<[FeedItemLabel], BasicError> {
+    enum MutationResult {
+      case saved(feedItem: [FeedItemLabel])
+      case error(errorCode: Enums.SetLabelsErrorCode)
+    }
+
+    let selection = Selection<MutationResult, Unions.SetLabelsResult> {
+      try $0.on(
+        setLabelsSuccess: .init { .saved(feedItem: try $0.labels(selection: feedItemLabelSelection.list)) },
+        setLabelsError: .init { .error(errorCode: try $0.errorCodes().first ?? .badRequest) }
+      )
+    }
+
+    let mutation = Selection.Mutation {
+      try $0.setLabels(
+        input: InputObjects.SetLabelsInput(
+          linkId: itemID,
+          labelIds: labelIDs
+        ),
+        selection: selection
+      )
+    }
+
+    let path = appEnvironment.graphqlPath
+    let headers = networker.defaultHeaders
+
+    return Deferred {
+      Future { promise in
+        send(mutation, to: path, headers: headers) { result in
+          switch result {
+          case let .success(payload):
+            if let graphqlError = payload.errors {
+              promise(.failure(.message(messageText: graphqlError.first.debugDescription)))
+            }
+
+            switch payload.data {
+            case let .saved(labels):
+              promise(.success(labels))
+            case .error:
+              promise(.failure(.message(messageText: "failed to set labels")))
+            }
+          case .failure:
+            promise(.failure(.message(messageText: "failed to set labels")))
+          }
+        }
+      }
+    }
+    .receive(on: DispatchQueue.main)
+    .eraseToAnyPublisher()
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Queries/ArticleContentQuery.swift b/apple/OmnivoreKit/Sources/Services/DataService/Queries/ArticleContentQuery.swift
index 4970c2330..8822a0d98 100644
--- a/apple/OmnivoreKit/Sources/Services/DataService/Queries/ArticleContentQuery.swift
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Queries/ArticleContentQuery.swift
@@ -3,7 +3,6 @@ import Foundation
 import Models
 import SwiftGraphQL
 
-// swiftlint:disable:next function_body_length
 public extension DataService {
   func articleContentPublisher(username: String, slug: String) -> AnyPublisher<ArticleContent, ServerError> {
     enum QueryResult {
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Queries/LabelsPublisher.swift b/apple/OmnivoreKit/Sources/Services/DataService/Queries/LabelsPublisher.swift
new file mode 100644
index 000000000..5cce49647
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Queries/LabelsPublisher.swift
@@ -0,0 +1,49 @@
+import Combine
+import Foundation
+import Models
+import SwiftGraphQL
+
+public extension DataService {
+  func labelsPublisher() -> AnyPublisher<[FeedItemLabel], ServerError> {
+    enum QueryResult {
+      case success(result: [FeedItemLabel])
+      case error(error: String)
+    }
+
+    let selection = Selection<QueryResult, Unions.LabelsResult> {
+      try $0.on(labelsSuccess: .init {
+        QueryResult.success(result: try $0.labels(selection: feedItemLabelSelection.list))
+      },
+      labelsError: .init {
+        QueryResult.error(error: try $0.errorCodes().description)
+      })
+    }
+
+    let query = Selection.Query {
+      try $0.labels(selection: selection)
+    }
+
+    let path = appEnvironment.graphqlPath
+    let headers = networker.defaultHeaders
+
+    return Deferred {
+      Future { promise in
+        send(query, to: path, headers: headers) { result in
+          switch result {
+          case let .success(payload):
+            switch payload.data {
+            case let .success(result: result):
+              promise(.success(result))
+            case .error:
+              promise(.failure(.unknown))
+            }
+          case .failure:
+            promise(.failure(.unknown))
+          }
+        }
+      }
+    }
+    .receive(on: DispatchQueue.main)
+    .eraseToAnyPublisher()
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Queries/LibraryItemsQuery.swift b/apple/OmnivoreKit/Sources/Services/DataService/Queries/LibraryItemsQuery.swift
index 7419e2649..532ffe88f 100644
--- a/apple/OmnivoreKit/Sources/Services/DataService/Queries/LibraryItemsQuery.swift
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Queries/LibraryItemsQuery.swift
@@ -143,7 +143,8 @@ let homeFeedItemSelection = Selection.Article {
     publishDate: try $0.publishedAt()?.value,
     slug: try $0.slug(),
     isArchived: try $0.isArchived(),
-    contentReader: try $0.contentReader().rawValue
+    contentReader: try $0.contentReader().rawValue,
+    labels: try $0.labels(selection: feedItemLabelSelection.list.nullable) ?? []
   )
 }
 
diff --git a/apple/OmnivoreKit/Sources/Services/DataService/Selections/FeedItemLabelSelection.swift b/apple/OmnivoreKit/Sources/Services/DataService/Selections/FeedItemLabelSelection.swift
new file mode 100644
index 000000000..998dc8dea
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Services/DataService/Selections/FeedItemLabelSelection.swift
@@ -0,0 +1,12 @@
+import Models
+import SwiftGraphQL
+
+let feedItemLabelSelection = Selection.Label {
+  FeedItemLabel(
+    id: try $0.id(),
+    name: try $0.name(),
+    color: try $0.color(),
+    createdAt: try $0.createdAt()?.value,
+    description: try $0.description()
+  )
+}
diff --git a/apple/OmnivoreKit/Sources/Utils/ColorUtils.swift b/apple/OmnivoreKit/Sources/Utils/ColorUtils.swift
new file mode 100644
index 000000000..7718fbf88
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Utils/ColorUtils.swift
@@ -0,0 +1,63 @@
+import SwiftUI
+
+public extension Color {
+  /// Inititializes a `Color` from a hex value
+  /// - Parameter hex: Color hex value. ex: `#FFFFFF`
+  ///
+  init?(hex: String) {
+    var hexSanitized = hex.trimmingCharacters(in: .whitespacesAndNewlines)
+    hexSanitized = hexSanitized.replacingOccurrences(of: "#", with: "")
+
+    var rgb: UInt64 = 0
+
+    var red: CGFloat = 0.0
+    var green: CGFloat = 0.0
+    var blue: CGFloat = 0.0
+    var alpha: CGFloat = 1.0
+
+    let length = hexSanitized.count
+
+    guard Scanner(string: hexSanitized).scanHexInt64(&rgb) else { return nil }
+
+    if length == 6 {
+      red = CGFloat((rgb & 0xFF0000) >> 16) / 255.0
+      green = CGFloat((rgb & 0x00FF00) >> 8) / 255.0
+      blue = CGFloat(rgb & 0x0000FF) / 255.0
+    } else if length == 8 {
+      red = CGFloat((rgb & 0xFF00_0000) >> 24) / 255.0
+      green = CGFloat((rgb & 0x00FF_0000) >> 16) / 255.0
+      blue = CGFloat((rgb & 0x0000_FF00) >> 8) / 255.0
+      alpha = CGFloat(rgb & 0x0000_00FF) / 255.0
+
+    } else {
+      return nil
+    }
+
+    self.init(red: red, green: green, blue: blue, opacity: alpha)
+  }
+
+  var hex: String? {
+    if let hexValue = toHex() {
+      return "#\(hexValue)"
+    } else {
+      return nil
+    }
+  }
+
+  private func toHex() -> String? {
+    let uic = UIColor(self)
+    guard let components = uic.cgColor.components, components.count >= 3 else {
+      return nil
+    }
+    let red = Float(components[0])
+    let green = Float(components[1])
+    let blue = Float(components[2])
+
+    return String(
+      format: "%02lX%02lX%02lX",
+      lroundf(red * 255),
+      lroundf(green * 255),
+      lroundf(blue * 255)
+    )
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift b/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift
index a06f1d9e8..ab5196f5a 100644
--- a/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift
+++ b/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift
@@ -14,6 +14,6 @@ public enum FeatureFlag {
   public static let enablePushNotifications = false
   public static let enableShareButton = false
   public static let enableSnooze = false
-  public static let showFeedItemTags = false
+  public static let enableLabels = true
   public static let useLocalWebView = true
 }
diff --git a/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift b/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift
index e098badda..55fef0e3b 100644
--- a/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift
+++ b/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift
@@ -5,6 +5,7 @@ import Utils
 public enum GridCardAction {
   case toggleArchiveStatus
   case delete
+  case editLabels
 }
 
 public struct GridCard: View {
@@ -42,6 +43,10 @@ public struct GridCard: View {
 
   var contextMenuView: some View {
     Group {
+      Button(
+        action: { menuActionHandler(.editLabels) },
+        label: { Label("Edit Labels", systemImage: "tag") }
+      )
       Button(
         action: { menuActionHandler(.toggleArchiveStatus) },
         label: {
@@ -156,11 +161,12 @@ public struct GridCard: View {
         .onTapGesture { tapHandler() }
 
         // Category Labels
-        if FeatureFlag.showFeedItemTags {
+        if FeatureFlag.enableLabels {
           ScrollView(.horizontal, showsIndicators: false) {
             HStack {
-              TextChip(text: "label", color: .red)
-              TextChip(text: "longer label", color: .blue)
+              ForEach(item.labels, id: \.self) {
+                TextChip(feedItemLabel: $0)
+              }
               Spacer()
             }
             .frame(height: 30)
diff --git a/apple/OmnivoreKit/Sources/Views/TextChip.swift b/apple/OmnivoreKit/Sources/Views/TextChip.swift
index 775ad6854..b25bb7c94 100644
--- a/apple/OmnivoreKit/Sources/Views/TextChip.swift
+++ b/apple/OmnivoreKit/Sources/Views/TextChip.swift
@@ -1,11 +1,25 @@
+import Models
 import SwiftUI
+import Utils
+
+public struct TextChip: View {
+  public init(text: String, color: Color) {
+    self.text = text
+    self.color = color
+  }
+
+  public init?(feedItemLabel: FeedItemLabel) {
+    guard let color = Color(hex: feedItemLabel.color) else { return nil }
+
+    self.text = feedItemLabel.name
+    self.color = color
+  }
 
-struct TextChip: View {
   let text: String
   let color: Color
   let cornerRadius = 20.0
 
-  var body: some View {
+  public var body: some View {
     Text(text)
       .padding(.horizontal, 10)
       .padding(.vertical, 5)