diff --git a/web/src/components/form/FontAwesome.svelte b/web/src/components/form/FontAwesome.svelte
index bd3c594..835ca43 100644
--- a/web/src/components/form/FontAwesome.svelte
+++ b/web/src/components/form/FontAwesome.svelte
@@ -6,6 +6,9 @@
 
 
   export const iconMap: Record<string, IconDefinition> = {
+    // Branding
+    logo: solidIcons.faEyeSlash,
+
     // GitHub Stat Icons
     github: brands.faGithubAlt,
     stars: solidIcons.faStar,
diff --git a/web/src/components/scafold/NavBar.astro b/web/src/components/scafold/NavBar.astro
index a4cf4a3..f5fc918 100644
--- a/web/src/components/scafold/NavBar.astro
+++ b/web/src/components/scafold/NavBar.astro
@@ -1,8 +1,13 @@
 ---
+import FontAwesome from "@components/form/FontAwesome.svelte"
+
 ---
 
 <div class="nav">
-  <a href="/"><h1>Awesome Privacy</h1></a>
+  <a href="/" class="homepage">
+    <FontAwesome iconName="logo" />
+    <h1>Awesome Privacy</h1>
+  </a>
   <nav>
     <a href="/browse">Browse</a>
     <a href="/search">Search</a>
@@ -20,8 +25,11 @@
     gap: 1rem;
     border-bottom: 2px solid var(--foreground);
     
-    a {
+    .homepage {
       text-decoration: none;
+      display: flex;
+      align-items: center;
+      padding: 0 0.5rem;
       h1 {
         margin: 0;
         font-size: 2.4rem;
@@ -29,6 +37,18 @@
         color: var(--foreground);
         font-family: "Lekton", sans-serif;
       }
+      :global(svg) {
+        width: 2.5rem;
+        height: 2.5rem;
+        color: var(--accent-3);
+        transition: all 0.2s ease-in-out;
+      }
+      &:hover {
+        :global(svg) {
+          color: var(--accent);
+          transform: scale(1.05);
+        }
+      }
     }
 
     nav {
diff --git a/web/src/layouts/Layout.astro b/web/src/layouts/Layout.astro
index 56c3fcc..86414f5 100644
--- a/web/src/layouts/Layout.astro
+++ b/web/src/layouts/Layout.astro
@@ -4,23 +4,61 @@ import NavBar from '@components/scafold/NavBar.astro';
 import Footer from '@components/scafold/Footer.astro';
 
 interface Props {
-	title: string;
-	hideNav?: boolean;
+	title?: string; // Page title
+	description?: string; // Overide description tag
+  keywords?: string; // Overide keywords tag
+	hideNav?: boolean; // Don't show the navbar (just homepage)
+	author?: string; // Author of the content
 }
 
-const { title, hideNav } = Astro.props;
+const {
+	title='Awesome Privacy | The Ultimate List of Private Apps',
+	description='Your guide to finding privacy-respecting alternatives to popular software and services.',
+	keywords='security, privacy, awesome privacy, data collection, free software, open source, privacy tools, privacy respecting software',
+	hideNav=false,
+	author='Alicia Sykes'
+} = Astro.props;
 
 ---
 
 <!doctype html>
 <html lang="en">
 	<head>
-		<meta charset="UTF-8" />
-		<meta name="description" content="Astro description" />
-		<meta name="viewport" content="width=device-width" />
-		<link rel="icon" type="image/svg+xml" href="/favicon.svg" />
-		<meta name="generator" content={Astro.generator} />
+		<!-- Core info -->
 		<title>{title}</title>
+		<meta name="description" content={description}>
+		<meta name="keywords" content={keywords}>
+		<meta name="author" content={author}>
+
+		<!-- Page info, viewport, Astro credit -->
+		<meta charset="UTF-8" />
+		<meta name="viewport" content="width=device-width, initial-scale=1.0">
+		<meta name="viewport" content="width=device-width" />
+		<meta name="generator" content={Astro.generator} />
+
+		<!-- Icons and colors -->
+		<link rel="icon" type="image/svg+xml" href="/favicon.svg" />
+		<link rel="icon" type="image/png" sizes="64x64" href="/favicon.png">
+		<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
+
+		<!-- Social media meta tags (Open Graphh + Twitter) -->
+		<meta property="og:type" content="website">
+		<meta property="og:url" content="https://awesome-privacy.xyz">
+		<meta property="og:title" content={title}>
+		<meta property="og:description" content={description}>
+		<meta property="og:image" content="/banner.png">
+		<meta name="twitter:card" content="summary_large_image">
+		<meta name="twitter:url" content="https://awesome-privacy.xyz">
+		<meta name="twitter:title" content={title}>
+		<meta name="twitter:description" content={description}>
+		<meta name="twitter:image" content="/banner.png">
+
+		<!-- Non-tracking hit counter -->
+		<script defer
+			type="text/partytown"
+			data-domain="awesome-privacy.xyz"
+			src="https://no-track.as93.net/js/script.js">
+		</script>
 	</head>
 	<body>
 		{!hideNav && <NavBar /> }
diff --git a/web/src/pages/[...section].astro b/web/src/pages/[...section].astro
index c397531..439e893 100644
--- a/web/src/pages/[...section].astro
+++ b/web/src/pages/[...section].astro
@@ -17,11 +17,58 @@ interface Props {
   notableMentions?: ShortService[] | string,
   furtherInfo?: string,
   wordOfWarning?: string,
+  alternativeTo?: string[];
   categoryName: string,
   otherSections: Section[],
 }
 
-const { slug, title, otherSections, services, notableMentions, furtherInfo, wordOfWarning, categoryName, intro } = Astro.props;
+const {
+  title, otherSections, services, notableMentions, furtherInfo, wordOfWarning,
+  alternativeTo, categoryName, intro,
+} = Astro.props;
+
+/**
+ * Make a list of keywords, for the <meta keywords> tag
+ */
+const makeKeyWordTag = () => {
+  const keywords = [];
+  keywords.push(`free and open source ${title} software`);
+  keywords.push(`private ${title} comparison`);
+  alternativeTo?.forEach((alt: string) => {
+    keywords.push(`privacy-respecting ${alt} alternative`);
+    keywords.push(`free open source ${alt} alternative`);
+  });
+  services.forEach((serv: Service) => {
+    keywords.push(serv.name);
+  });
+  keywords.push('ad free');
+  keywords.push('open source software');
+  keywords.push('privacy respecting apps');
+  return keywords.join(', ');
+};
+
+/**
+ * Make a page title
+ */
+const makePageTitle = () => {
+  return `${title} | Awesome Privacy`;
+};
+
+/**
+ * Make a string page intro, for the description tag
+ */
+const makeDescriptionTag = () => {
+  let description = `A list of privacy respecting ${title}. `;
+  if (services.length > 0) {
+    const serviceList = services.map((serv: Service) => serv.name);
+    description += `Compare ${serviceList.join(', ')} and more private apps and services. `
+  } else {
+    description += `Find private apps and services. This section is still a work in progress. `;
+  }
+  description += 'All this, and much more at Awesome Privacy, '
+  description += 'the free and open source list of private software alternatives.';
+  return description;
+};
 
 export async function getStaticPaths() {
 
@@ -37,6 +84,7 @@ const pages = await fetchData().then((data) => {
       notableMentions: section.notableMentions,
       furtherInfo: section.furtherInfo,
       wordOfWarning: section.wordOfWarning,
+      alternativeTo: section.alternativeTo,
       categoryName: category.name,
       otherSections: category.sections,
     }));
@@ -45,11 +93,8 @@ const pages = await fetchData().then((data) => {
   return results;
 });
 
-return pages.map(({ slug, title, otherSections, services, notableMentions, furtherInfo, wordOfWarning, categoryName, intro }) => {
-  return {
-    params: { section: slug },
-    props: { title, otherSections, services, notableMentions, furtherInfo, wordOfWarning, categoryName, intro },
-  };
+return pages.map((props: Props) => {
+  return {params: { section: props.slug }, props };
 });
 }
 
@@ -64,7 +109,7 @@ const { previous, next } = makePaginationLinks();
 
 ---
 
-<Layout title="Awesome Privacy">
+<Layout title={makePageTitle()} keywords={makeKeyWordTag()} description={makeDescriptionTag()} >
   <Main>
 
     <h2>{title}</h2>
diff --git a/web/src/pages/[category].astro b/web/src/pages/[category].astro
index 6f97af2..61b6e8d 100644
--- a/web/src/pages/[category].astro
+++ b/web/src/pages/[category].astro
@@ -37,7 +37,7 @@ export async function getStaticPaths() {
 
 ---
 
-<Layout title="Awesome Privacy">
+<Layout title={`${title} | Awesome Privacy`}>
 	<Main>
 		<SectionList title={title} sections={sections} bigTitle={true} />
 	</Main>
diff --git a/web/src/pages/about.astro b/web/src/pages/about.astro
index 282befe..ca72121 100644
--- a/web/src/pages/about.astro
+++ b/web/src/pages/about.astro
@@ -101,10 +101,15 @@ export const socials = [
   },
 ];
 
+const description = 'Privacy is a fundamental human right; '
+	+ 'without it, we\'re just open books in a world where everyone\'s '
+	+ 'watching. Let\'s take control back.\n'
+	+ 'Migrating open-source applications which do not collect, sell or log your data is a great first step.'
+	+ 'Awesome Privacy is a directory of alternative privacy-respecting software and services.';
 
 ---
 
-<Layout title="Awesome Privacy">
+<Layout title="About | Awesome Privacy" description={description}>
 	<div class="about-page">
 	<Main>
 		<h2>Objective</h2>
@@ -307,7 +312,7 @@ h3 {
 		font-weight: 300;
 		color: var(--accent-3);
 		text-align: center;
-		max-width: 500px;
+		max-width: 550px;
 		margin: 0 auto;
 	}
 	small {
diff --git a/web/src/pages/browse.astro b/web/src/pages/browse.astro
index eeb143f..8d223a0 100644
--- a/web/src/pages/browse.astro
+++ b/web/src/pages/browse.astro
@@ -6,6 +6,7 @@ import SectionList from '@components/things/SectionList.astro';
 import { fetchData } from '@utils/fetch-data';
 
 const categories = (await fetchData())?.categories;
+
 ---
 
 <Layout title="Browse">
diff --git a/web/src/pages/category/index.astro b/web/src/pages/category/index.astro
deleted file mode 100644
index 2535a63..0000000
--- a/web/src/pages/category/index.astro
+++ /dev/null
@@ -1,67 +0,0 @@
----
-
-import yaml from 'js-yaml';
-
-import Layout from '@layouts/Layout.astro';
-import Card from '@components/Card.astro';
-import Hero from '@components/Hero.astro';
-import { AwesomePrivacy, Section, Service } from '../../types/Service';
-
-
-export async function getStaticPaths() {
-
-const fetchData = async (): Promise<AwesomePrivacy> => {
-  return await fetch('http://localhost:4321/awesome-privacy.yml')
-    .then((res) => res.text())
-    .then((data) => yaml.load(data))
-    .catch((err) => console.error(err));
-};
-
-
-const slugify = (title: string) => {
-  return title.toLowerCase().replace(/\s/g, '-');
-};
-
-
-const pages = await fetchData().then((data) => {
-
-  const results: { slug: string, title: string, otherSections: Section[], services: Service[] }[] = [];
-  data.categories.forEach((service) => {
-    const sections = service.sections.map((section) => ({
-      slug: `${slugify(service.name)}/${slugify(section.name)}`,
-      title: section.name,
-      services: section.services,
-      otherSections: service.sections,
-    }));
-    results.push(...sections);
-  });
-  return results;
-});
-
-return pages.map(({ slug, title, otherSections, services }) => {
-  return {
-    params: { slug },
-    props: { title, otherSections, services },
-  };
-});
-
-}
-
----
-
-<Layout title="Awesome Privacy">
-
-  
-</Layout>
-
-<style lang="scss">
-	main {
-		margin: auto;
-		padding: 1rem;
-		width: 1000px;
-		max-width: calc(100% - 2rem);
-		color: white;
-		font-size: 20px;
-		line-height: 1.6;
-	}	
-</style>
diff --git a/web/src/pages/index.astro b/web/src/pages/index.astro
index 34d9293..44ff54e 100644
--- a/web/src/pages/index.astro
+++ b/web/src/pages/index.astro
@@ -11,9 +11,16 @@ import Button from '@components/form/Button.astro';
 
 const categories = (await fetchData())?.categories || [];
 
+const description = 'Privacy is a fundamental human right; '
+	+ 'without it, we\'re just open books in a world where everyone\'s '
+	+ 'watching. Let\'s take control back.\n'
+	+ 'Migrating open-source applications which do not collect, sell or log your data is a great first step.'
+	+ 'Awesome Privacy is a directory of alternative privacy-respecting software and services.';
+
+
 ---
 
-<Layout title="Awesome Privacy" hideNav={true}>
+<Layout title="Home | Awesome Privacy" hideNav={true} description={description}>
 	<Hero />
 	<main>
 		<h2>
@@ -40,6 +47,10 @@ const categories = (await fetchData())?.categories || [];
 				Awesome Privacy is a collection of privacy-respecting services and tools.
 				The aim is to help you escape big tech, and choose software that respects your privacy. 
 			</p>
+			<p>
+				Why? Because privacy is a fundamental human right; without it, we're just open books
+				in a world where everyone's watching. Let's take control back.
+			</p>
 			<p>
 				Noticed something that should be added / removed / ammended?
 				We're a community-driven resource, so welcome contributions of any nature.
diff --git a/web/src/styles/typography.css b/web/src/styles/typography.css
index eb29ddf..c662e83 100644
--- a/web/src/styles/typography.css
+++ b/web/src/styles/typography.css
@@ -1,4 +1,59 @@
-@import url('https://fonts.googleapis.com/css2?family=Lekton:ital,wght@0,400;0,700;1,400&family=Libre+Franklin:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,300..900;1,300..900&display=swap');
+/* Fallback to Google Fonts for specific weights and styles */
+@import url('https://fonts.googleapis.com/css2?family=Lekton:wght@700&family=Libre+Franklin:wght@800&family=Rubik:ital,wght@0,400;0,500;0,600;1,400;1,500;1,600&display=swap');
+
+/* Rubik Font Faces */
+@font-face {
+  font-family: 'Rubik';
+  font-style: normal;
+  font-weight: 400;
+  src: local('Rubik'), url('/fonts/Rubik/Rubik-Regular.ttf') format('truetype');
+}
+@font-face {
+  font-family: 'Rubik';
+  font-style: italic;
+  font-weight: 400;
+  src: local('Rubik Italic'), url('/fonts/Rubik/Rubik-Italic.ttf') format('truetype');
+}
+@font-face {
+  font-family: 'Rubik';
+  font-style: normal;
+  font-weight: 500;
+  src: local('Rubik Medium'), url('/fonts/Rubik/Rubik-Medium.ttf') format('truetype');
+}
+@font-face {
+  font-family: 'Rubik';
+  font-style: italic;
+  font-weight: 500;
+  src: local('Rubik Medium Italic'), url('/fonts/Rubik/Rubik-MediumItalic.ttf') format('truetype');
+}
+@font-face {
+  font-family: 'Rubik';
+  font-style: normal;
+  font-weight: 600;
+  src: local('Rubik SemiBold'), url('/fonts/Rubik/Rubik-SemiBold.ttf') format('truetype');
+}
+@font-face {
+  font-family: 'Rubik';
+  font-style: italic;
+  font-weight: 600;
+  src: local('Rubik SemiBold Italic'), url('/fonts/Rubik/Rubik-SemiBoldItalic.ttf') format('truetype');
+}
+
+/* Libre Franklin Font Faces */
+@font-face {
+  font-family: 'Libre Franklin';
+  font-style: normal;
+  font-weight: 500;
+  src: local('Libre Franklin Bold'), url('/fonts/Libre_Franklin/LibreFranklin-Bold.ttf') format('truetype');
+}
+
+/* Lekton Font Faces */
+@font-face {
+  font-family: 'Lekton';
+  font-style: normal;
+  font-weight: 700;
+  src: local('Lekton Bold'), url('/fonts/Lekton/Lekton-Bold.ttf') format('truetype');
+}
 
 html {
   font-family: system-ui, sans-serif;
diff --git a/web/src/types/Service.ts b/web/src/types/Service.ts
index 8725aec..6f33ba1 100644
--- a/web/src/types/Service.ts
+++ b/web/src/types/Service.ts
@@ -25,6 +25,7 @@ export interface Section {
   notableMentions?: ShortService[] | string;
   furtherInfo?: string;
   wordOfWarning?: string;
+  alternativeTo?: string[];
 }
 
 export interface ServiceStats {
