diff --git a/README.md b/README.md
index 884896777..2959c46be 100644
--- a/README.md
+++ b/README.md
@@ -1,53 +1,63 @@
+WoX
+===
+
 [![Gitter](https://badges.gitter.im/Wox-launcher/Wox.svg)](https://gitter.im/Wox-launcher/Wox?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge)
 [![Build status](https://ci.appveyor.com/api/projects/status/bfktntbivg32e103)](https://ci.appveyor.com/project/happlebao/wox)
 [![Github All Releases](https://img.shields.io/github/downloads/Wox-launcher/Wox/total.svg)](https://github.com/Wox-launcher/Wox/releases)
 [![Issue Stats](http://issuestats.com/github/Wox-launcher/Wox/badge/pr)](http://issuestats.com/github/Wox-launcher/Wox) 
 
-=========
-
-Launcher for Windows, an alternative to [Alfred](https://www.alfredapp.com/) and [Launchy](http://www.launchy.net/).
-
-# Demo
+**WoX** is a launcher for Windows that simply works. It's an alternative to [Alfred](https://www.alfredapp.com/) and [Launchy](http://www.launchy.net/). You can call it Windows omni-eXecutor if you want a long name.
 
 ![demo](http://i.imgur.com/DtxNBJi.gif)
 
-# Features
+Features
+--------
 
-- Search all applications, folders and files.
-- Use **pinyin** to search programs / 支持用 **拼音** 搜索程序 e.g. yyy / wangyiyun -> 网易云音乐
-- Search Web using keyword (e.g. search google with `g search_term`)
-- Build custom themes in [http://www.getwox.com/theme/builder](http://www.getwox.com/theme/builder)
-- Install plugins from [http://www.getwox.com/plugin](http://www.getwox.com/plugin)
+- Search for everything—applications, folders, files and more.
+- Use *pinyin* to search for programs / 支持用 **拼音** 搜索程序
+  - yyy / wangyiyun → 网易云音乐
+- Keyword plugin search 
+  - search google with `g search_term`
+- Build custom themes at http://www.getwox.com/theme/builder
+- Install plugins from http://www.getwox.com/plugin
 
-# Installation
+Installation
+------------
 
-download `setup.exe`.
-if windows complains about security, just run it. code will be signed in the future
+Download [`setup.exe`](https://github.com/Wox-launcher/Wox/releases/download/latest/Setup.exe) from [releases](https://github.com/Wox-launcher/Wox/releases).
+Just ignore Windows' complaints about security, we will sign the code in the future.
+
+Versions marked as **pre-release** are unstable pre-release versions.
 
 - Requirements:
   - .net >= 4.5.2
   - [everything](https://www.voidtools.com/): `.exe` installer + use x64 if your windows is x64
   - [python3](https://www.python.org/downloads/): `.exe` installer
-- Stable: [releases](https://github.com/Wox-launcher/Wox/releases).
-- Beta: try **Pre-release** labeled release in [releases](https://github.com/Wox-launcher/Wox/releases) 
 
-# Usage
+Usage
+-----
+
 - Launch: <kbd>Alt</kbd>+<kbd>Space</kbd>
 - Install/Uninstall plugin: type `wpm install/uninstall`
 
-# Contribute  
+Contribution
+------------
+
 - First and most importantly, star it!
 - Send PR to **dev** branch
 - I'd appreciate if you could solve [help_needed](https://github.com/Wox-launcher/Wox/issues?q=is%3Aopen+is%3Aissue+label%3Ahelp_needed) labeled issue
 - Don't hesitate to ask questions in the [issues](https://github.com/Wox-launcher/Wox/issues)
-- 中文开发直接发我邮件我们聊 qq
+- 中文开发直接发我邮件我们聊 QQ
 
-# Docs
+Documentation
+-------------
 
-Outdated doc: [Wox doc](http://doc.getwox.com).
-Just ask questions in the [issues](https://github.com/Wox-launcher/Wox/issues)
+Outdated doc: [WoX doc](http://doc.getwox.com).
 
-# Development / Author Status
+Just ask questions in [issues](https://github.com/Wox-launcher/Wox/issues) for now.
+
+TODO
+----
 
 - [x] unified directory `%APPDATA%` for all storage
 - [ ] bring unitest for wox back