diff --git a/gs/html-factory.gs b/gs/html-factory.gs
index 26cfee9d6..918bd4ee4 100644
--- a/gs/html-factory.gs
+++ b/gs/html-factory.gs
@@ -11,7 +11,7 @@ function createHtmlArrayLinkButton(htmlType, url, listName) {
                     return "<a href=\"" + url + "\" title=\"Preview " + listName + " in your browser.\" class=\"button piwik_download\">View</a>";
                     break;
                 case "addUrl":
-                    return "<a href=\"abp:subscribe?location=" + encodeUrlArray(url) + "&title=" + encodeUrlArray(listName) + "\" title=\"Subscribe to " + listName + " in your content blocker.\" class=\"button piwik_download\">Add</a>";
+                    return "<a href=\"abp:subscribe?location=" + encodeURIComponent(url) + "&amp;title=" + encodeURIComponent(listName) + "\" title=\"Subscribe to " + listName + " in your content blocker.\" class=\"button piwik_download\">Add</a>";
                     break;
                 case "homeUrl":
                     return "<a href=\"" + url + "\" title=\"" + listName + " Home Page\" class=\"button\">Home</a>";
diff --git a/gs/utilities.gs b/gs/utilities.gs
index 586caa766..b1607a97c 100644
--- a/gs/utilities.gs
+++ b/gs/utilities.gs
@@ -40,21 +40,6 @@ function getColIndicesWithHeaderSubstring(sheet, colHeaderSubstring) {
     return colIndices;
 }
 
-function encodeUrlArray(urlArray) {
-    if (urlArray instanceof Array) {
-        for (var i in urlArray) {
-            urlArray[i] = encodeUrlArray(urlArray[i]);
-        }
-        return urlArray;
-    } else {
-        if (urlArray) {
-            return encodeURI(urlArray);
-        } else {
-            return "";
-        }
-    }
-}
-
 function trimUrlSlugArray(slugArray) {
     if (slugArray instanceof Array) {
         for (var i in slugArray) {